Action mapping
Identify form interactions, user journeys or purchase stages and the information needed for each event.
Data layer
Data layer implementation, with clear definitions at the source.
We structure the information your website exposes to analytics tools and integrations. Each event has a defined meaning, expected parameters and a documented trigger point.
Event contract
- Action
- Confirmed form
- Event
- lead_form_submit
- Parameter
- form_id
A button selector can change. The meaning of an event should stay clear.
Tracking that relies on page text or visual elements can break after a design update. An explicit data layer reduces that dependency and gives developers a defined contract to test.
A contract between your website and its tools.
Technical specification
Define names, types, required parameters and trigger timing, with payload examples and rules to prevent personal data and duplicate events.
Implementation or developer support
Code changes when included in the scope, or documentation and support for implementation by your own developer.
Validation and versioning
Check payloads for successful, failed and repeated actions. Deliver a documented contract to guide future changes.
YOUR NEXT STEP
What information is your website missing?
Tell us which actions need to produce data and which platform or team maintains your code.
Quoted according to scope, access and required integrations.
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How we work
Map the journey
We identify the actions, available data and the team responsible for implementation.
Define and build
We agree on the event contract before connecting the layer to your application.
Validate with examples
We compare actual events against the specification and document edge cases.
Project details
Details that shape the implementation.
Forms and dynamic applications
An event should represent the outcome of an action, such as a successful server response. For applications that navigate without reloading, we also define behavior across transitions and repeated attempts.
E-commerce and product data
Items, identifiers, values and checkout stages need consistent definitions across the journey. The scope depends on the required events, platform and data sources. A full e-commerce funnel is not automatically included.
Where GTM and GA4 fit
The data layer exposes information. Tags, triggers and conversions that consume it belong to the GTM and GA4 setup, which can be commissioned together or separately.
FAQ
Before we start
Do you deliver code or just a specification?
Either is possible. The proposal states whether Venya will implement the code or provide a specification and validation support for your developers.
Will you replace our existing data layer?
Only if needed. We first check whether current events and parameters serve the intended use. Specific fixes can preserve what already works.
Can every tool use the same data?
A contract can support multiple consumers, but each integration has its own requirements. Pushing an event to the data layer does not automatically configure tags or a CRM.
How do you set the price and timeline?
We consider events, parameters, platform, code access and developer involvement.
Ready to define the data your project needs?
Plan my data layer