Metric definitions
Business questions, calculation rules, dimensions, reporting periods and review frequency.
Looker Studio dashboards
Reports that answer your questions.
For teams combining media, website and sales data but still reconciling spreadsheets to understand performance. We build Looker Studio dashboards around defined metrics and verified sources.
Before choosing a chart
- Question
- Which campaigns generate opportunities?
- Metric
- Consistent definitions and periods.
- Source
- Origin, refresh rate and limitations.
Different numbers need context.
Platforms can count conversions differently. Before combining them in one report, we define what each metric means, where it comes from and which comparisons are valid.
From source to interpretation
Source integrations
Connections to agreed sources such as GA4, Google Ads, spreadsheets or CRM, including a review of connectors and permissions.
Dashboard and validation
Looker Studio pages, filters and charts, checked against source data and explained to users.
Reporting documentation
Definitions, update ownership and limitations so the team knows how to interpret the report.
YOUR NEXT STEP
What should your report answer?
Tell us which sources you use and who will read the dashboard. We can also review an existing report.
Quoted according to scope, access and required integrations.
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How we work
Define the questions
We choose questions and metrics with the people making the decisions.
Connect and verify
We check access, formats, periods and calculation rules before building the charts.
Deliver and explain
We test filters and calculations, then explain how to use and maintain the report.
Project details
Limits worth documenting
Refresh rates and connector costs
Refresh frequency depends on the source, connector and platform limits. Paid connectors and storage are not automatically included. The proposal identifies these dependencies.
A dashboard cannot repair missing data
Missing events, duplicate records and inconsistent sales stages still affect the report. Where needed, we recommend tracking or CRM changes before combining data.
FAQ
Before we start
Can you combine Google Ads, GA4 and CRM data?
Yes, when the sources and identifiers support a valid relationship. We review granularity, dates and attribution rules before joining data.
Will the report update in real time?
Not necessarily. Sources have different refresh rates and limits. We document expected updates without promising real-time reporting when the connector cannot provide it.
Can you review an existing dashboard?
Yes. We can check calculations, sources, filters and readability while preserving what already works.
How much does a dashboard cost?
It depends on sources, integrations, calculation rules and reporting views.
Let's define the view your team is missing.
Discuss your dashboard