Google Ads & paid media

Google Ads with a clear purpose.

For businesses launching ads or reviewing an existing account. We plan campaigns, budgets and an optimization routine around your offer and your team's capacity to handle enquiries.

Start with the search

Intent
What is your customer looking for?
Ad
An offer that matches that search.
Destination
A page with a clear next step.
The search, message and landing page should address the same need.

Clicks should be relevant to your business.

An account can spend on searches that do not match its offer. We review search terms, targeting and landing pages to address that mismatch and decide what to test next.

Service scope

Work inside the account

Campaign planning

Goals, locations, budgets and search campaign groups organized around buying intent.

Setup and ad copy

Keywords, exclusions, ads and assets that match the offer on your landing page.

Management and reporting

Review of search terms, costs and available conversion signals, with adjustments and a record of decisions.

YOUR NEXT STEP

What are you advertising?

Tell us about your offer, any existing account and the media budget you have in mind.

Quoted according to scope, access and required integrations.
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Where would you like to start?

Select one or more services. It's fine if you're not sure yet.

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First, a conversation. Then, a proposal that fits.

Process

How we work

01

Review the offer

We look at the account, landing page, measurement and commercial requirements.

02

Prepare the campaign

We agree on structure and budget. Campaigns go live only after scope and ads are approved.

03

Monitor and adjust

We review available signals and prioritize tests based on volume and goals.

Project details

Before you invest

Measurement and lead quality

A conversion should represent a useful action. Missing or incorrect events are handled through the GTM and GA4 service. Sales feedback can also help us assess the quality of enquiries.

One-off setup or ongoing management

Setup prepares the account to run. Management adds regular review. Frequency, channels and responsibilities are agreed in the proposal; other advertising platforms need a separate assessment.

Related expertise: GTM & GA4
FAQ

Before we start

Does the fee include ad spend?

No. Media spend goes to the platform and is separate from setup or management fees. There is no single budget that suits every business.

Can I book an account review?

Yes. Consulting can cover campaign structure, search terms, ads and budget allocation without an ongoing management agreement.

Do you guarantee sales?

No. Demand, the offer, competition, the website and sales follow-up all affect results. We analyze and adjust campaigns without promising a fixed lead cost or sales volume.

How is the service priced?

Pricing depends on account structure, channels, review frequency and scope. Ad spend is agreed separately.

Ready to review your next campaign?

Discuss your campaigns